Iliyana's Blog

Leaning In: Learnings from Sheryl Sandberg

[fa icon="calendar'] 07-Aug-2013 09:00:00 / by Iliyana Stareva posted in Career

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A while ago I blogged about how we, women, have a long way to go before reaching the top of the career ladder to the same extent as men. That blog post was inspired by a talk Sheryl Sandberg gave at TED (if you haven’t seen it yet, please do it now!), which really moved me and I immediately purchased Sheryl Sandberg’s book Lean In: Women, Work, and the Will to Lead on my Kindle. Now that I have read it I want to show you what I found most interesting.

Let’s give you some facts first as presented in the book:

  • Only 17 of the 195 independent countries in the world are led by women.
  • Women hold only 20% of seats in parliaments globally.
  • A meager 4% of the Fortune 500 CEOs are women.
  • In the US women hold ca. 14% of executive officer positions and 17% of board seats; in the UK – 7% of executive directorships and 15% of board seats among the FTSE 100 companies, but only 5% of executive directorships and 9% of board seats among the FTSE 250.
  • In the UK women working full-time are still paid an average 15% less per hour than men.
  • According to a 2011 McKinsey report men are promoted based on potential, while women are promoted based on past accomplishments.
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Women on the Rise – or Are We?

[fa icon="calendar'] 18-Jul-2013 13:07:00 / by Iliyana Stareva posted in Public Relations, Career, Leadership

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Lately women, leadership and career has been a growing topic of interest and media coverage, especially promoted by Facebook COO’s Sheryl Sandberg’s bestselling and eye-opening book Lean In (which I wholeheartedly recommend and will blog about it very soon).

Unfortunately, women have a long way to go until gender inequality, pay gaps and stereotypes are solved (if ever!) and until it becomes normal for the C-Suite to be 50% female.

But, as research suggests, we are making progress – especially women in Germany (where I live) and in communications (the field I work in and want to make a career in).

The PR industry has traditionally been dominated by women; however mainly so at the lower executive or mid-level. When it comes to the managerial and the C-level though, the majority of the top positions are predominantly held by men. A study on the feminisation of PR in Germany just confirms this. As the research has found, women:

  • consistently earn less than men regardless of their level of education and years of work experience;
  • face much stronger salary discrimination when deciding to start a family;
  • receive less recognition for their performance;
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Personal Well-Being is the New Black!

[fa icon="calendar'] 05-Jun-2013 08:12:00 / by Iliyana Stareva posted in Personal Development, Career

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To be totally honest with you I cannot wait to graduate! September is quickly approaching and I'll be incredibly happy to finally have a full-time job. I have so far had the study and the practical experience and I must say I do like work life a lot more than being a student. Which is why I am utterly excited about the next few months so that when I came across Arianna Huffington’s commencement speech at Smith College I made sure I got myself a nice cup of tea and sat down to carefully listen to her talk.

I can’t tell you how much I enjoyed her speech! It was so honest and also so, so funny, but it most importantly provided some great advice based on the personal experiences of Arianna Huffington. For those of you who do not know much about her, she is one of the most influential people in media and is best known as the creator of the very successful Huffington Post. Her career is a true inspiration to me because as a foreigner living abroad it gives me hope that I too am going to have a stellar career regardless of my origin.

In her speech Arianna urges us

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Women at the Top – the Tough Path to a C-Level Career

[fa icon="calendar'] 02-Apr-2013 07:34:00 / by Iliyana Stareva posted in Brands and Business, Career, Leadership

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For centuries men and women (have) had very distinct roles in society and business: men were the ones supposed to make money, women were the ones supposed to take care of the children and the household. Such sexual stereotypes have guided the course of society and even today in some cases (and countries and cultures) they still do.

But things have changed. Women are now able to pursue the same career opportunities as men, however when it comes to the workplace it is more than apparent that even if women are just as capable as men doing the very same job they do not reach the leadership positions.

Some may call such inequality in the boardroom total discrimination and injustice, rooted in misconceptions and prejudices passed down over generations where women are seen as week and sensitive.

It is very difficult to dig into the reasons why there are a lot less women in leadership positions than men. It is a fact, however, that there exist serious gender inequities and massive pay gaps between sexes. According to research, women hold only 14 percent of the board seats at S&P 1500 companies. Female graduates in the same job positions earn a lot less than their male counterparts despite laws designed to ensure equal access to careers and pay.

But why?

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