Iliyana's Blog

How to Be a Better Agency: Top Tips From HubSpot's Agency Consultants Team

[fa icon="calendar"] 04-Oct-2016 10:00:00 / by Iliyana Stareva


The best thing about my job is the team that I work with. I'm surrounded by super intelligent and knowledgeable people who come from various backgrounds and inspire me to be better and learn every day. 

So when I started writing more about the agency business I thought I should be using this fantastic resource that I see every day - the experiences, tips and advice of my colleagues from HubSpot's EMEA Agency Consultants team. 

Our role is called Channel Consultants (or CCs as we love our abbreviations at HubSpot) but essentially we are agency business consultants and we help our agency partners to do their own inbound marketing as well as to service clients in an efficient, value-adding and results-driven way.  
Our team has collectively worked with over 1,000 agencies (if not more) from across EMEA so as you can imagine this mass of knowledge could be pretty valuable to any agency.
This is why I decided to crowdsource a blog post with my team where I asked them to share their top 50-words tip on how to be a better agency. 
I put all tips into a SlideShare that you can read below. You'll see three main themes: 
  • focus and positioning on a particular area of expertise (vertical, industry, service etc.)
  • cleary defined buyer personas and content aligned with them
  • treating existing customers just as importantly as new business in order to delight and retain them

15 Top Tips on How to Be a Better Agency: 

Being a great agency that is able to acquire and retain clients, to deliver great service and to do their own marketing isn't easy. But building a business around these key areas isn't impossible. It requires drive, motivation and continuous learning. That continuous learning includes optimisation and new ideas which often come from external consultants who can throw a fresh view and open your eyes to new things or to how you can better do the things you already do. 

I hope this is what our tips have brought you. 


Which one was your favourite tip and why?  


Want to be a better agency? Check out HubSpot's Partner Program


Topics: Agencies

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

Subscribe here!

New call-to-action
New call-to-action

Get Social

Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Popular Posts

Public Relations Today

Want to talk?


I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me