---
title: Social Media for PR – the Insights in one Place
description: Clever infographic compilation presents key findings of the major social media research studies for PR professionals.
image: https://www.iliyanastareva.com/hs-fs/file-2172505395-jpg/blog-files/findings-from-the-top-social-media-research-studies-for-pr-e1402569358559.jpg
---

[**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/)

[BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/)

[Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com)

## Iliyana's Blog

## [Social Media for PR – the Insights in one Place](https://www.iliyanastareva.com/blog/social-media-pr-insights-one-place)

 [fa icon="calendar"] 21-Jul-2014 09:25:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

- [Tweet](https://twitter.com/share)

Every day I come across an [![Findings-From-The-Top-Social-Media-Research-Studies-for-PR](https://www.iliyanastareva.com/hs-fs/file-2172505395-jpg/blog-files/findings-from-the-top-social-media-research-studies-for-pr-e1402569358559.jpg?width=245&height=180&name=findings-from-the-top-social-media-research-studies-for-pr-e1402569358559.jpg)](https://www.iliyanastareva.com/hs-fs/file-2172505395-jpg/blog-files/findings-from-the-top-social-media-research-studies-for-pr-e1402569358559.jpg)interesting study and I want to dive into it to learn more about the research findings and then write a blog post with the key takeaways and my views. Unfortunately, I do need to sleep too. Indeed, from a professional's perspective it's hard to keep up with the tons of valuable research studies and analyses that are being released all the time. Information overload is our reality...

This is why when I saw the following infographic from the [Institute for Public Relations](http://www.instituteforpr.org/scienceofsocialmedia/top-10-social-media-research-studies-public-relations-professionals/) I thought "Wow, this is spot on!" The infographic summarises the latest key issues and trends from the industry's top social media studies – one infographic, many studies.

This is something I would've found very useful when I was doing my [research for my dissertation](https://www.iliyanastareva.com/blog/the-impact-of-social-media-on-the-pr-industry-survey-findings).

I would've had an overview of the top social media for PR studies in one place as a great reference for me to dig deeper in each study if I wanted to. Just knowing that those studies existed would've saved me a lot of time trying various keywords on Google search and bouncing from website to website for days to find the relevant and trustworthy sources.

I'm really loving this compilation idea and hope it becomes a regular content item. I might even consider creating my own infographic based on the same principle. Stay tuned! :)

Here are some of the findings:

- Three in four companies have a dedicated social media team.
- Two in five social media users have purchased an item online or in-store after sharing or favouring it on Twitter, Facebook or Pinterest.
- One in four journalists prefer to be contacted through social media by PR pros.
- Fifty-six percent of executives say digital engagement with customers is at least a top 10 company priority.

* (Click on the infographic for a larger view)*

* [![Top-Social-Media-Research-Studies-for-PR](https://www.iliyanastareva.com/hs-fs/file-2172505405-jpg/blog-files/top-social-media-research-studies-for-pr.jpg?width=550&height=794&name=top-social-media-research-studies-for-pr.jpg)](https://www.iliyanastareva.com/hs-fs/file-2172505405-jpg/blog-files/top-social-media-research-studies-for-pr.jpg)*

Infographic and image by the [Institute for Public Relations](http://www.instituteforpr.org/scienceofsocialmedia/top-10-social-media-research-studies-public-relations-professionals/)

 

**Want to know more about social media’s impact on PR?**

Get the book [here](http://www.amazon.co.uk/Social-Media-Rebirth-PR-Emergence/dp/3954891786/). The research was published as a book called “Social Media and the Rebirth of PR”. [ Read it now](http://www.amazon.co.uk/Social-Media-Rebirth-PR-Emergence/dp/3954891786/)!

 Topics: [Social Media](https://www.iliyanastareva.com/blog/topic/social-media), [Public Relations](https://www.iliyanastareva.com/blog/topic/public-relations)

![Iliyana Stareva](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva_3.png?width=100&height=100&name=Iliyana%20Stareva_3.png)

#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

[[fa icon="linkedin-square"]](https://www.linkedin.com/in/iliyanastareva) [[fa icon="twitter-square"]](https://twitter.com/iliyanastareva)

### Subscribe here!

[![New call-to-action](https://no-cache.hubspot.com/cta/default/462269/4f708c5b-6250-404f-94e1-bce18457982a.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/4f708c5b-6250-404f-94e1-bce18457982a)

- Recent
- Popular
- Categories

### Lists by Topic

- [Public Relations (157)](https://www.iliyanastareva.com/blog/topic/public-relations)
- [Social Media (98)](https://www.iliyanastareva.com/blog/topic/social-media)
- [Inbound PR (69)](https://www.iliyanastareva.com/blog/topic/inbound-pr)
- [Brands and Business (67)](https://www.iliyanastareva.com/blog/topic/brands-and-business)
- [Career (54)](https://www.iliyanastareva.com/blog/topic/career)
- [Inbound Marketing (53)](https://www.iliyanastareva.com/blog/topic/inbound-marketing)
- [Marketing (52)](https://www.iliyanastareva.com/blog/topic/marketing)
- [Personal Development (45)](https://www.iliyanastareva.com/blog/topic/personal-development)
- [Leadership (33)](https://www.iliyanastareva.com/blog/topic/leadership)
- [Sustainability (31)](https://www.iliyanastareva.com/blog/topic/sustainability)
- [Customer Success (29)](https://www.iliyanastareva.com/blog/topic/customer-success)
- [Customer Experience (25)](https://www.iliyanastareva.com/blog/topic/customer-experience)
- [Project Management (21)](https://www.iliyanastareva.com/blog/topic/project-management)
- [Agencies (20)](https://www.iliyanastareva.com/blog/topic/agencies)
- [Artificial Intelligence (20)](https://www.iliyanastareva.com/blog/topic/artificial-intelligence)
- [Blogging (19)](https://www.iliyanastareva.com/blog/topic/blogging)
- [Storytelling (17)](https://www.iliyanastareva.com/blog/topic/storytelling)
- [AI (16)](https://www.iliyanastareva.com/blog/topic/ai)
- [Creative Campaigns (16)](https://www.iliyanastareva.com/blog/topic/creative-campaigns)
- [Technology (15)](https://www.iliyanastareva.com/blog/topic/technology)
- [University Experience (11)](https://www.iliyanastareva.com/blog/topic/university-experience)
- [Program Management (10)](https://www.iliyanastareva.com/blog/topic/program-management)
- [Content Marketing (9)](https://www.iliyanastareva.com/blog/topic/content-marketing)
- [Writing (8)](https://www.iliyanastareva.com/blog/topic/writing)
- [Growth (7)](https://www.iliyanastareva.com/blog/topic/growth)
- [Internal Communication (5)](https://www.iliyanastareva.com/blog/topic/internal-communication)
- [SaaS (5)](https://www.iliyanastareva.com/blog/topic/saas)
- [Books (3)](https://www.iliyanastareva.com/blog/topic/books)
- [Cultural Differences in Business (3)](https://www.iliyanastareva.com/blog/topic/cultural-differences-in-business)
- [Work Experience (3)](https://www.iliyanastareva.com/blog/topic/work-experience)
- [Fashion (2)](https://www.iliyanastareva.com/blog/topic/fashion)
- [Startups (2)](https://www.iliyanastareva.com/blog/topic/startups)
- [Zero-waste (2)](https://www.iliyanastareva.com/blog/topic/zero-waste)
- [Channel Business (1)](https://www.iliyanastareva.com/blog/topic/channel-business)
- [Consulting (1)](https://www.iliyanastareva.com/blog/topic/consulting)
- [General (1)](https://www.iliyanastareva.com/blog/topic/general)
- [IT (1)](https://www.iliyanastareva.com/blog/topic/it)
- [Money mastering (1)](https://www.iliyanastareva.com/blog/topic/money-mastering)
- [Partner Program (1)](https://www.iliyanastareva.com/blog/topic/partner-program)
- [Women in Tech (1)](https://www.iliyanastareva.com/blog/topic/women-in-tech)

[see all](https://www.iliyanastareva.com/blog/social-media-pr-insights-one-place#)

### Get Social

<https://twitter.com/Inbound_PR_Book><https://www.instagram.com/inbound_pr>

[![inbound-pr-winner-new-pr-books](https://www.iliyanastareva.com/hs-fs/hubfs/new-pr-books.png?width=300&name=new-pr-books.png "inbound-pr-winner-new-pr-books")](https://bookauthority.org/books/new-pr-books)

[![Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg](//cdn2.hubspot.net/hub/462269/file-2296080612-jpg/Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg?width=539&name=Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg "Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg")](http://www.stimsonsarah.com/2014/10/08/50-pr-blogs-chosen-graduates/)

### Posts by Topic

- [Public Relations (157)](https://www.iliyanastareva.com/blog/topic/public-relations)
- [Social Media (98)](https://www.iliyanastareva.com/blog/topic/social-media)
- [Inbound PR (69)](https://www.iliyanastareva.com/blog/topic/inbound-pr)
- [Brands and Business (67)](https://www.iliyanastareva.com/blog/topic/brands-and-business)
- [Career (54)](https://www.iliyanastareva.com/blog/topic/career)
- [Inbound Marketing (53)](https://www.iliyanastareva.com/blog/topic/inbound-marketing)
- [Marketing (52)](https://www.iliyanastareva.com/blog/topic/marketing)
- [Personal Development (45)](https://www.iliyanastareva.com/blog/topic/personal-development)
- [Leadership (33)](https://www.iliyanastareva.com/blog/topic/leadership)
- [Sustainability (31)](https://www.iliyanastareva.com/blog/topic/sustainability)
- [Customer Success (29)](https://www.iliyanastareva.com/blog/topic/customer-success)
- [Customer Experience (25)](https://www.iliyanastareva.com/blog/topic/customer-experience)
- [Project Management (21)](https://www.iliyanastareva.com/blog/topic/project-management)
- [Agencies (20)](https://www.iliyanastareva.com/blog/topic/agencies)
- [Artificial Intelligence (20)](https://www.iliyanastareva.com/blog/topic/artificial-intelligence)
- [Blogging (19)](https://www.iliyanastareva.com/blog/topic/blogging)
- [Storytelling (17)](https://www.iliyanastareva.com/blog/topic/storytelling)
- [AI (16)](https://www.iliyanastareva.com/blog/topic/ai)
- [Creative Campaigns (16)](https://www.iliyanastareva.com/blog/topic/creative-campaigns)
- [Technology (15)](https://www.iliyanastareva.com/blog/topic/technology)
- [University Experience (11)](https://www.iliyanastareva.com/blog/topic/university-experience)
- [Program Management (10)](https://www.iliyanastareva.com/blog/topic/program-management)
- [Content Marketing (9)](https://www.iliyanastareva.com/blog/topic/content-marketing)
- [Writing (8)](https://www.iliyanastareva.com/blog/topic/writing)
- [Growth (7)](https://www.iliyanastareva.com/blog/topic/growth)
- [Internal Communication (5)](https://www.iliyanastareva.com/blog/topic/internal-communication)
- [SaaS (5)](https://www.iliyanastareva.com/blog/topic/saas)
- [Books (3)](https://www.iliyanastareva.com/blog/topic/books)
- [Cultural Differences in Business (3)](https://www.iliyanastareva.com/blog/topic/cultural-differences-in-business)
- [Work Experience (3)](https://www.iliyanastareva.com/blog/topic/work-experience)
- [Fashion (2)](https://www.iliyanastareva.com/blog/topic/fashion)
- [Startups (2)](https://www.iliyanastareva.com/blog/topic/startups)
- [Zero-waste (2)](https://www.iliyanastareva.com/blog/topic/zero-waste)
- [Channel Business (1)](https://www.iliyanastareva.com/blog/topic/channel-business)
- [Consulting (1)](https://www.iliyanastareva.com/blog/topic/consulting)
- [General (1)](https://www.iliyanastareva.com/blog/topic/general)
- [IT (1)](https://www.iliyanastareva.com/blog/topic/it)
- [Money mastering (1)](https://www.iliyanastareva.com/blog/topic/money-mastering)
- [Partner Program (1)](https://www.iliyanastareva.com/blog/topic/partner-program)
- [Women in Tech (1)](https://www.iliyanastareva.com/blog/topic/women-in-tech)

[see all](https://www.iliyanastareva.com/blog/social-media-pr-insights-one-place#)

### Popular Posts

[![Public Relations Today](https://widget.aggregage.com/images/publicrelationstoday/badge-125x125.png "Public Relations Today")](https://www.publicrelationstoday.com/%26source=inbound-pr)

[How To](https://www.publicrelationstoday.com/how-to/) [Publicity](https://www.publicrelationstoday.com/publicity/) [Digital PR](https://www.publicrelationstoday.com/digital-pr/) [Media Relations](https://www.publicrelationstoday.com/media-relations/) [Strategy](https://www.publicrelationstoday.com/strategy/) [More >>](https://www.publicrelationstoday.com/?cmd=view-more-keywords&source=inbound-pr#concepts)

## Want to talk?

![Iliyana Stareva headshot](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva%20headshot.png?width=150&height=165&name=Iliyana%20Stareva%20headshot.png "Iliyana Stareva headshot")

[**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/)

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

[![Contact Me](https://no-cache.hubspot.com/cta/default/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3)

[**](https://www.iliyanastareva.com/blog/social-media-pr-insights-one-place#)

Iliyana Stareva