Iliyana's Blog

What Choice Do You Make?

[fa icon="calendar"] 09-Mar-2013 12:16:00 / by Iliyana Stareva

Today I want to show you a what choice do you makecampaign, which has delivered its message in such a powerful, yet simple way and has so managed to make people think again and take the necessary actions to change their lives. This was an ad created by Ogilvy for the Thai Health Promotion Foundation aiming at reminding people of how bad smoking is and encouraging them to make the healthier choice.

I am not going to describe and retell this brilliant idea because I just can’t! I can’t explain what an impact it has with words, you have to see the video yourself. It is truly powerful!

I would love to hear your thoughts and what you felt after seeing it.

Image from YouTube video

Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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