Today I want to show you a campaign, which has delivered its message in such a powerful, yet simple way and has so managed to make people think again and take the necessary actions to change their lives. This was an ad created by Ogilvy for the Thai Health Promotion Foundation aiming at reminding people of how bad smoking is and encouraging them to make the healthier choice.

I am not going to describe and retell this brilliant idea because I just can’t! I can’t explain what an impact it has with words, you have to see the video yourself. It is truly powerful!

I would love to hear your thoughts and what you felt after seeing it.

Image from YouTube video