Iliyana's Blog

What Choice Do You Make?

[fa icon="calendar"] 09-Mar-2013 11:16:00 / by Iliyana Stareva

Today I want to show you a what choice do you makecampaign, which has delivered its message in such a powerful, yet simple way and has so managed to make people think again and take the necessary actions to change their lives. This was an ad created by Ogilvy for the Thai Health Promotion Foundation aiming at reminding people of how bad smoking is and encouraging them to make the healthier choice.

I am not going to describe and retell this brilliant idea because I just can’t! I can’t explain what an impact it has with words, you have to see the video yourself. It is truly powerful!

I would love to hear your thoughts and what you felt after seeing it.

Image from YouTube video

Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is the Success Programs Manager for the Netherlands at Cisco where she drives programmatic efforts for product adoption. In her previous roles at HubSpot, she led major cross-functional change for the global Partner Program with her detail-oriented approach to project management and advised hundreds of agencies on how to transform their businesses with inbound and digital. During that time, she earned the globally recognised Project Management Professional (PMP)® certification by the PMI. In her free time, you can find Iliyana writing for her blog, dancing salsa or traveling the world.

Subscribe Here!

Get Social

inbound-pr-winner-new-pr-books
Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Popular Posts

Public Relations Today

Want to talk?

Iliyana_stareva

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me