This year’s Cannes Lions Festival showed again how creativity can make an impact. I was particularly happy about the Grand Prix winner in the PR category even from a very personal perspective. A role in the whole PR campaign that won played salsa – one of my biggest passions.

The so called ‘The Most Popular Song’ campaign was created by JWT San Juan for the Banco Popular De Puerto Rico Bank. The aim was to persuade society that working is actually good, as it seems that Puerto Rico’s problem is not people struggling to find jobs, but the country itself struggling to find people willing to work. Living on government help has become the way of life there (shocking, huh?).

I love reading! Did you know that already? I’m sure I’ve mentioned that I can't live without my Kindle. So, here’s what’s on my list of books I am planning to read over the summer.

I’ve always been interested in trying out new social media platforms and I’m seldom really impressed with a particular one. Pinterst was (still is) certainly the case, but now there is another one that grabbed my attention – Twylah. It’s a comprehensive, but up-to-the-point visual representation of the Twitter ‘You'.

To have a profile on Twylah you need an invite as it is still in beta, but it only takes a few days and it is worth waiting for (it's also free!). Here’s my Twylah page so that you can have an idea of what it looks like. Basically it shows all my trending topics, i.e. the keywords I use the most, which obviously are Social Media, Facebook, PR etc.

As it says on the website, Twylah is "the best way to share your tweets" as it "bring your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter." Impressive, huh?

When I was writing my dissertation a few months ago I had to spend a lot of the time by the library shelves of endless PR textbooks, where I also came across a book called ‘Publicity, Newsletters and Press Releases’ by Alison Baverstock that grabbed my attention. As a beginner in the field of writing I thought it was quite helpful because it was easy to comprehend, short, but also provided plenty of explanations, examples and practical advice.

Below you can find 8 tips I found particularly important that the author suggests for improving your promotional writing, specifically about how to put your text together, i.e. the ultimate words choice. The final tip is a bonus from me :)

Today many of us are addicted to constantly being available and reachable, mobile or online.

I admit I can’t live without my laptop, phone and the Internet, I feel naked without them, I absolutely get frustrated and angry and start wondering what’s going on on the net without me and what I’m missing – an important mail or a fun message.

Does that sound familiar? Come on, admit it, I bet it does! How long do you think you could survive without your so beloved laptop or phone?  I'll tell you how long I made it – one and a half days. That’s all.  

Last week I went for a brief holiday back to Germany to visit my friends and to relax a little bit, because the past few months were extremely stressful and I certainly needed a break. Of course, I also missed my girls a lot, who I haven’t seen for almost a year! As much as I enjoyed my stay, I had a sort of a rough beginning.