Over the past few decades our world has faced some remarkable changes due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics.

How and why social media affected the PR industry is the topic of my second book “Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR”, published by Anchor Academic Publishing.

The book covers the fundamentals and the development of PR and social media over the years, thereby emphasising the differences between PR now and PR before the emergence of social media. It not only describes how exactly social media altered the PR industry as a whole, but also how communications professionals are practicing PR using social media in their work and private lives as well. This way, the book manages to explore the challenges today’s practitioners are facing, for example keeping up with rapidly changing technology or measuring the impact of social media programmes.

“Social Media and the Rebirth of PR” is a result of my first dissertation on the topic “The Impact of Social Media on the PR Industry”.

I hope it will prove useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else interested in learning more about social media's impact on PR.

The book is available throughout bookstores and online retailers such as Amazon globally.