Iliyana's Blog

James Bond Style Xperia Stunt

[fa icon="calendar"] 09-Feb-2013 16:38:00 / by Iliyana Stareva

You already know about my love for great campaigns, and from the 2012 Google Analytics stats I can see that you love great campaigns too! So, here’s another really cool stunt, I’m sure you’ll be impressed with.

This time, it’s Sony who came up with a brilliant idea.

The action took place during the premier of the latest James Bond movie in Sweden. Sony decided to give people free sodas at the theatre entrance and then right before the movie began, actual drinks started ringing in the hands of the winners who discovered a brand new Sony waterproof Xperia acro S phone in their soda! What a creative giveaway! It sure managed to engage with the entire audience in the theatre and communicate the desired brand message, namely the launch of the new phone and its clear waterproof advantage over other mobile devices.

This campaign only shows that to be successful nowadays a campaign doesn’t necessarily have to focus on social media and new communications platforms, but can be just as effective offline if you find the right communication channel and timing, which in this example was the premier of such a popular movie at a cinema.

Indeed, the campaign generated a lot of positive word of mouth, especially where it was staged in Sweden, increasing awareness about the Sony brand and the new smartphone.


Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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