Iliyana's Blog

Drama, Action, Drama in a Brilliant Campaign

[fa icon="calendar"] 15-Apr-2012 12:41:00 / by Iliyana Stareva

More than 18 million views just on YouTube in only 4 days! Now that's viral!

I saw the querilla marketing campaign below the other day and I thought "WoW!" It's so cool and so good that I simply had to share it even if some of you might have already seen it. 

While watching, I was staring at the screen, no blinking, just staring at all the dramatic stunts: ambulance, fighting, half-naked girl, police, guns, shooting, blood, rugby players - absolute action happening live on a quiet square in a small Belgian town. 

When I saw the last few seconds, I was laughing like crazy, completely surprised by the unexpected outcome - turns out it's a promotional campaign by TNT. I was shocked, but imagine how shocked the people at the square were!

I don’t want to ruin it by talking too much, just watch it! It’s so worth it!

 

What was your reaction?

 

Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

Subscribe here!

New call-to-action

Get Social

inbound-pr-winner-new-pr-books
Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Popular Posts

Public Relations Today

Want to talk?

iliyanastareva

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me