This is a guest post by Martina Stričak from Point Visible. 

Can you believe it, it's 2017 and content is still the king? Some things never change!

You know what they say – if something is good, why change it? No matter how much marketers are trying to find other ways to promote services or products, it all always comes down to creating great content.

As time goes by and different things become popular and less popular, content marketing is going through changes as well, but it's always here.

Over the last few years, a vast majority of marketers, both B2B and B2C, stated that content marketing is a major part of their general marketing strategy and budget for the upcoming year. In fact, for 2017, ¾ of marketers said they will invest more in content marketing than in 2016. There has to be something in it, right?

Well, there definitely is. With increased number of various apps and extensions that are made to block „traditional“ online ads (like banners and pop ups), content marketing has become a go-to way of promoting a product or a service.