Did you know that Pinterest is the fastest growing social network ever? Only after 2 years since its launch it now has ca. 12 million users.

And it continues to grow rapidly! Remember my first post about it a few months ago? Well, there I said that everyone was talking about Pinterest all the time, but the truth is everyone is STILL talking about it all the time. 

Pinterest is definitely not going anywhere, so the sooner you learn to effectively use it, the sooner you'll be able to enjoy its benefits for your business or brand. 

To help you with this process, I've put together a list of a some very good inforgraphics below. You'll find there everything you need to know about Pinterest - from user demographics to marketing strategies. 

This year’s Cannes Lions Festival showed again how creativity can make an impact. I was particularly happy about the Grand Prix winner in the PR category even from a very personal perspective. A role in the whole PR campaign that won played salsa – one of my biggest passions.

The so called ‘The Most Popular Song’ campaign was created by JWT San Juan for the Banco Popular De Puerto Rico Bank. The aim was to persuade society that working is actually good, as it seems that Puerto Rico’s problem is not people struggling to find jobs, but the country itself struggling to find people willing to work. Living on government help has become the way of life there (shocking, huh?).

I love reading! Did you know that already? I’m sure I’ve mentioned that I can't live without my Kindle. So, here’s what’s on my list of books I am planning to read over the summer.

I’ve always been interested in trying out new social media platforms and I’m seldom really impressed with a particular one. Pinterst was (still is) certainly the case, but now there is another one that grabbed my attention – Twylah. It’s a comprehensive, but up-to-the-point visual representation of the Twitter ‘You'.

To have a profile on Twylah you need an invite as it is still in beta, but it only takes a few days and it is worth waiting for (it's also free!). Here’s my Twylah page so that you can have an idea of what it looks like. Basically it shows all my trending topics, i.e. the keywords I use the most, which obviously are Social Media, Facebook, PR etc.

As it says on the website, Twylah is "the best way to share your tweets" as it "bring your brand message into focus, extends the life of your tweets, and helps you get discovered beyond Twitter." Impressive, huh?

When I was writing my dissertation a few months ago I had to spend a lot of the time by the library shelves of endless PR textbooks, where I also came across a book called ‘Publicity, Newsletters and Press Releases’ by Alison Baverstock that grabbed my attention. As a beginner in the field of writing I thought it was quite helpful because it was easy to comprehend, short, but also provided plenty of explanations, examples and practical advice.

Below you can find 8 tips I found particularly important that the author suggests for improving your promotional writing, specifically about how to put your text together, i.e. the ultimate words choice. The final tip is a bonus from me :)