Iliyana's Blog

The #1 New Year's Resolution for Startups: Inbound PR

[fa icon="calendar"] 28-Dec-2015 10:00:00 / by Iliyana Stareva

inbound_pr_for_startups.png2016 is just three days away. It’s time not only for reflections and predictions but also for making resolutions – personal and professional.

For startups, too, this is the perfect timing to plan well for the New Year and focus on trying new things. After all, being agile is “in their blood”.

This is why I was so thrilled when I was invited to speak about my new inbound PR concept at a startup marketing meetup in Sofia last week.

Even though it was almost Christmas, we had a great turnout and I was happy to see so many people there interested in learning something new, attentively listening during my presentation, and then asking a lot of questions and introducing themselves to me to chat personally.  

Because of the timing – right before the end of the year – many of these entrepreneurs were there to find out what to focus on in 2016 and how to structure their efforts.

My presentation therefore not only introduced the inbound PR concept and how it differs from traditional PR, but also I gave them a lot of practical tips and actionable advice that they can implement right now, even if they don’t have a sophisticated software like HubSpot.

To help you plan for 2016 as well I wanted to share with you the slides and the recording below too.

I hope you can apply some of this in your own personal or professional business adventure because the concept works for individuals as well as for small and big businesses. It’s what I do for my own blog too.

I also recently wrote a guest post for Hop Online, detailing why startups should forget about traditional PR and focus on inbound PR, you can check that one too.

To a successful 2016!

Inbound PR for Startups: Slides

Inbound PR for Startups: Recording


What are your New Year’s resolutions?


Download the Inbound PR Starter Guide


Topics: Inbound PR

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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