Everything You Need to Know About Inbound PR
Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strenght in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way.
With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results.
In its essence, Inbound PR is a mindset change. It's a new way of doing and a new way of of perceiving what PR is all about - by PR people, by execs, by CEOs, by the media.
Learn all about Inbound PR with the resources below: