The Latest Posts from Iliyana's Blog

Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the...

Winners Dream: Have Goals & Do The Hard Work

In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like "Winners Dream" by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because...

Where Could Your Business Be Going Wrong and How to Fix It?

Where could your business be going wrong? This is a question that most businesses ask themselves regularly, and yet coming up with the answer can be really difficult. It’s hard to know where things are not going so well, and how you can get your...