Public Speaking
Iliyana has spoken at dozens of events over the last few years, including INBOUND16 in front of hundreds of people. She's heavily sought out on stage for her expertise in inbound and her captivating and motivational presentation style. Iliyana would love to engage your audience as well.
Consulting
With 8+ years of experience working in agencies and as a consultant at HubSpot, Iliyana has helped hundreds of companies transform towards inbound with her hands-on and highly personalised consulting and training approach. She'd love to help you achieve your goals.
The Latest Posts from Iliyana's Blog
How to Get CSMs to Actually Trust AI Signals
There's a common assumption in CS leadership: CSMs don't act on AI signals because they don't trust them. That's not quite right. In most cases, the signal isn't the problem. The gap is what comes after it. A CSM sees a risk score drop. An alert...
Read moreWhy AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)
Every Customer Success leader I know is under pressure to adopt AI. The tools are being deployed. The dashboards are being built. The announcements are being made. And yet — adoption stalls. CSMs quietly ignore the signals. Workarounds emerge....
Read moreRetention as a Capital Efficiency Lever in SaaS
Retention is often discussed as a Customer Success metric. It's tracked as a percentage, reviewed in quarterly reports, and used to evaluate the performance of CS teams. When retention improves, it is seen as a positive signal. When it declines, it...
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