Guest posts by Iliyana

 

Some guest posts written by Iliyana 

 
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The Latest Posts from Iliyana's Blog

Getting Started with AI for Marketing and PR Agencies

Getting Started with AI for Marketing and PR Agencies

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years.  Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this...

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Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research. Typing ‘family summer holiday’ into...

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Journalists Need PR Pros to Adopt Inbound PR

Journalists Need PR Pros to Adopt Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant.  To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published.  They surveyed ca. 2,000 journalists from around the...

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