Iliyana Stareva

Author, Keynote Speaker, Consultant, Blogger

Inspiring organisations and individuals around the world to change and grow with digital and technology! 

Iliyana Stareva-1

About Iliyana

Iliyana Stareva is a highly versatile professional with expertise in PR, Marketing, Customer Success, Channel Programs and PMO Leadership. She is the author of Inbound PR - the book that is transforming the PR industry. Iliyana is also a keynote speaker and a consultant for fast-growing companies eager to transform in the age of digital disruption. In her varied roles in PR agencies, HubSpot and Cisco across Europe, she's led major customer and partner engagements as well as global, cross-functional initiatives and change management programs. In her free time, you can find Iliyana writing for her blog, dancing salsa or traveling the world.

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Welcome to my world


Only at the age of 28, Iliyana published her first book Inbound PR with one of the largest publishing houses in the world - Wiley. Her dissertations about PR and social media are also available as printed books as well.


Iliyana has spoken at dozens of marketing and business events in front of hundreds of people. She's heavily sought out on stage for her varied expertise and her captivating and motivational presentation style.


With such a varied experience working in PR agencies, as a business and marketing consultant and Program Manager, Iliyana has helped hundreds of companies grow with her hands-on consulting and training approach.


Iliyana uses her blog to learn, construct her thoughts and share her experiences and knowledge with the goal to help others learn and grow. She's often invited to guest blog for various prominent magazines or blogs.

Hire Iliyana for Your Next Event!

Every month, Iliyana is doing a presentation somewhere around the world. She's loved for her motivational and educational speaking style. If you're intested in hiring Iliyana for your next conference, summit or corporate event, get in touch now! 

View Iliyana's Past Speaking Events
Inbound PR_Iliyana Stareva_book_transparent

Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound

The way we make decisions has fundamentally changed. We’ve become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don’t want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers:

  • Build brand awareness
  • Generate leads
  • Nurture and close them as customers
  • Track the ROI of all these activities
Buy the Book


farzana baduel

Farzana Baduel

Founder and CEO of Curzon PR

Iliyana Stareva's thought leadership and understanding are phenomenal. Inbound PR can shape the way consumers interact with what they see, hear and read, empowering the individual to make well-informed opinions whilst creating interesting substance. Iliyana is at the forefront of the industry and appreciates its depths and power. It's amazing how the optimization of digital functions such as SEO and content-rich online material can build an epicenter of media excitement. With all the international work we do at Curzon, we have found Inbound PR to be the most effective and strategic method of communications. This book, is yet again, another articulate display of Iliyana's expertise and insights and leads the way in educating us all on the power of digital marketing and communications.

adriano tagliarina

Adriano Tagliarina

CEO, Owner of TRIALTA GmbH

Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you! 

britta schloemer

Britta Schloemer

Founder & CEO of Thought Leader Systems GmbH

Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!

dan tyre

Dan Tyre

Director at HubSpot

Iliyana is a delightful overachiever who is a blast to work with. Diligent, smart, insightful, always on the go, Iliyana makes the most boring meeting short & to the point. She has a great sense of humor, understands how to focus on priorities, is a good communicator and is very effective. Her nickname is "The Machine" because of all the great things that she does. A great HubSpotter for many years and a pioneer of the Inbound Revolution.

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Gini Dietrich

CEO of Arment Dietrich; founder and author of Spin Sucks

The PR industry is ripe for disruption. It wasn't all that long ago that the web forced us to reinvent ourselves. It's time again. International PR organizations have called for the death of metrics that don't make business sense, such as media impressions and advertising equivalencies. Smart business leaders have called for metrics, as they relate to real organizational growth. We've been able to add tactics, such as owned and shared media that allow us to prove we are an investment, not an expense, and that we do drive revenue. Yet, because we hate numbers, we have a difficult time drawing the correlation between our work and sales numbers. What Iliyana Stareva preaches with Inbound PRwill get us there. Not only is it something we define, highlight, and amplify, it allows for the all-encompassing return-on-investment. 

robbie mcfarlane

Robbie McFarlane

Team Lead Customer Success at HubSpot

One of the most productive people I've ever met, Iliyana is a wealth of knowledge, ability and ambition. She's an accomplished speaker, thought leader, author and contributor to PR & Inbound consulting. Her determination is infectious, helping to lift the levels of those who interact with her.

steven loepfe

Steven Loepfe

Foudner at Storylead

Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!

Hire Iliyana as Your Consultant or Trainer!

Iliyana has worked with hundreds of businesses to double or triple their revenue through inbound. She's efficient at consulting and training companies adopt Inbound PR, build a Customer Success practice and use a solid Project Management framework as well. Iliyana is here to help!

View Iliyana's Consulting Services

The Latest Posts from Iliyana's Blog

My Top 5 Learnings from Creating and Running a PMO

My Top 5 Learnings from Creating and Running a PMO

In my previous job at Cisco, I was put in charge of creating and running a PMO (Project Management Office) for the execution of the departmental strategy.  I had never done this before but I took the challenge. It was incredibly interesting and...

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The Four Management Zones in the Age of Disruption

The Four Management Zones in the Age of Disruption

I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating. It's not just about why established companies struggle to embrace disruptive innovation but about how they ...

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Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion

Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion

At the beginning of the year, I promised myself to go slower.  That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for...

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Want to talk?

Iliyana Stareva-1

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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