Iliyana Stareva

Author, Keynote Speaker, Consultant, Blogger

Inspiring organisations and individuals around the world to change and grow with digital and technology! 

Iliyana Stareva headshot-1

About Iliyana

Iliyana Stareva is a highly versatile professional with expertise in PR, Marketing, Customer Success and Project and Program Management. She is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in PR, Marketing, Customer Success and Project Management for fast-growing companies and agencies. Currently, Iliyana is Success Program Manager at Cisco in Amsterdam where she drives Customer Success programs. In her previous roles at HubSpot, she led major cross-functional change programs for the global Partner Program with her detail-oriented approach to Project Management. During that time, she earned the globally recognised Project Management Professional (PMP)® certification by the PMI. Prior to that, she was a business consultant to hundreds of agencies on how to transform their businesses with inbound and digital. In her free time, you can find Iliyana writing for her blog, dancing salsa or traveling the world.

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Welcome to my world


Only at the age of 28, Iliyana published her first book Inbound PR with one of the largest publishing houses in the world - Wiley. Her dissertations about PR and social media are also available as printed books as well.


Iliyana has spoken at dozens of marketing and business events in front of hundreds of people. She's heavily sought out on stage for her varied expertise and her captivating and motivational presentation style.


With such a varied experience working in PR agencies, as a business and marketing consultant and Program Manager, Iliyana has helped hundreds of companies grow with her hands-on consulting and training approach.


Iliyana uses her blog to learn, construct her thoughts and share her experiences and knowledge with the goal to help others learn and grow. She's often invited to guest blog for various prominent magazines or blogs.

Hire Iliyana for Your Next Event!

Every month, Iliyana is doing a presentation somewhere around the world. She's loved for her motivational and educational speaking style. If you're intested in hiring Iliyana for your next conference, summit or corporate event, get in touch now! 

View Iliyana's Past Speaking Events
Inbound PR_Iliyana Stareva_book_transparent

Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound

The way we make decisions has fundamentally changed. We’ve become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don’t want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers:

  • Build brand awareness
  • Generate leads
  • Nurture and close them as customers
  • Track the ROI of all these activities
Buy the Book


farzana baduel

Farzana Baduel

Founder and CEO of Curzon PR

Iliyana Stareva's thought leadership and understanding are phenomenal. Inbound PR can shape the way consumers interact with what they see, hear and read, empowering the individual to make well-informed opinions whilst creating interesting substance. Iliyana is at the forefront of the industry and appreciates its depths and power. It's amazing how the optimization of digital functions such as SEO and content-rich online material can build an epicenter of media excitement. With all the international work we do at Curzon, we have found Inbound PR to be the most effective and strategic method of communications. This book, is yet again, another articulate display of Iliyana's expertise and insights and leads the way in educating us all on the power of digital marketing and communications.

adriano tagliarina

Adriano Tagliarina

CEO, Owner of TRIALTA GmbH

Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you! 

britta schloemer

Britta Schloemer

Founder & CEO of Thought Leader Systems GmbH

Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!

dan tyre

Dan Tyre

Director at HubSpot

Iliyana is a delightful overachiever who is a blast to work with. Diligent, smart, insightful, always on the go, Iliyana makes the most boring meeting short & to the point. She has a great sense of humor, understands how to focus on priorities, is a good communicator and is very effective. Her nickname is "The Machine" because of all the great things that she does. A great HubSpotter for many years and a pioneer of the Inbound Revolution.

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Gini Dietrich

CEO of Arment Dietrich; founder and author of Spin Sucks

The PR industry is ripe for disruption. It wasn't all that long ago that the web forced us to reinvent ourselves. It's time again. International PR organizations have called for the death of metrics that don't make business sense, such as media impressions and advertising equivalencies. Smart business leaders have called for metrics, as they relate to real organizational growth. We've been able to add tactics, such as owned and shared media that allow us to prove we are an investment, not an expense, and that we do drive revenue. Yet, because we hate numbers, we have a difficult time drawing the correlation between our work and sales numbers. What Iliyana Stareva preaches with Inbound PRwill get us there. Not only is it something we define, highlight, and amplify, it allows for the all-encompassing return-on-investment. 

robbie mcfarlane

Robbie McFarlane

Team Lead Customer Success at HubSpot

One of the most productive people I've ever met, Iliyana is a wealth of knowledge, ability and ambition. She's an accomplished speaker, thought leader, author and contributor to PR & Inbound consulting. Her determination is infectious, helping to lift the levels of those who interact with her.

steven loepfe

Steven Loepfe

Foudner at Storylead

Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!

Hire Iliyana as Your Consultant or Trainer!

Iliyana has worked with hundreds of businesses to double or triple their revenue through inbound. She's efficient at consulting and training companies adopt Inbound PR, build a Customer Success practice and use a solid Project Management framework as well. Iliyana is here to help!

View Iliyana's Consulting Services

The Latest Posts from Iliyana's Blog

Disrupt or Be Disrupted [Video]

Disrupt or Be Disrupted [Video]

Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted.  It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I...

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9 Stats About the Unprecedented Pace of IT Change Today

9 Stats About the Unprecedented Pace of IT Change Today

It's been busy the last few months.  I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. 

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Top 3 Tips How To Get a Job in Tech [For Non-Tech People]

Top 3 Tips How To Get a Job in Tech [For Non-Tech People]

Lately, quite a few people from my network reached out to seek my advice on getting a job in tech, given my close to 5 years at HubSpot and now almost 2 at Cisco and the fact that I started my career in a very different area - PR.  Tech and IT...

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Want to talk?


I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me