Iliyana Stareva

Author, Keynote Speaker, Consultant, Blogger

Inspiring organisations and individuals around the world to change and grow with digital and technology! 

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About Iliyana

Iliyana Stareva is a highly versatile professional with expertise in PR, Marketing, SaaS, Customer Success, Channel Programs and PMO Leadership. She is the author of Inbound PR - the book that is transforming the PR industry - and co-author of Money Mastering, aiming to teach basic financial literacy to everyone. She is currently Chief of Staff to the EMEA President at ServiceNow. Iliyana is also a keynote speaker and a consultant for fast-growing companies eager to transform in the age of digital disruption. In her varied, global or EMEA-wide roles in PR agencies, HubSpot, Cisco and ServiceNow she's led major customer and partner engagements as well as global, cross-functional initiatives and change management programs. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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Welcome to my world


Only at the age of 28, Iliyana published her first book Inbound PR with one of the largest publishing houses in the world - Wiley. Her dissertations about PR and social media are also available as printed books as well.


Iliyana has spoken at dozens of marketing and business events in front of hundreds of people. She's heavily sought out on stage for her varied expertise and her captivating and motivational presentation style.


With such a varied experience working in PR agencies, as a business and marketing consultant and Program Manager, Iliyana has helped hundreds of companies grow with her hands-on consulting and training approach.


Iliyana uses her blog to learn, construct her thoughts and share her experiences and knowledge with the goal to help others learn and grow. She's often invited to guest blog for various prominent magazines or blogs.

Hire Iliyana for Your Next Event!

Every month, Iliyana is doing a presentation somewhere around the world. She's loved for her motivational and educational speaking style. If you're intested in hiring Iliyana for your next conference, summit or corporate event, get in touch now! 

View Iliyana's Past Speaking Events
Inbound PR_Iliyana Stareva_book_transparent

Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound

The way we make decisions has fundamentally changed. We’ve become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don’t want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers:

  • Build brand awareness
  • Generate leads
  • Nurture and close them as customers
  • Track the ROI of all these activities
Buy the Book

Money Mastering: The Simplest, Yet Most Important Money Management Tips You Should Have Been Taught at School

No one teaches us what to do with money. As we enter adulthood, we're left to figure out how to manage our finances. Many end up making multiple mistakes because they were never taught how to do this better. Money Mastering was written for the ordinary person who wants to live a life where you control your money instead of them controlling you. It provides clear guidance and practical, easy-to-apply tips every day and teaches basic financial literacy. You will learn:

  • How to set up your money objectives and priorities
  • How to build a practical system to manage your personal finances
  • How to create and manage a budget
  • How to build your emergency fund as a safety net
  • How to tackle debt
  • How to start saving, investing and preparing for retirement
Buy the Book
Money Mastering Book Cover


farzana baduel

Farzana Baduel

Founder and CEO of Curzon PR

Iliyana Stareva's thought leadership and understanding are phenomenal. Inbound PR can shape the way consumers interact with what they see, hear and read, empowering the individual to make well-informed opinions whilst creating interesting substance. Iliyana is at the forefront of the industry and appreciates its depths and power. It's amazing how the optimization of digital functions such as SEO and content-rich online material can build an epicenter of media excitement. With all the international work we do at Curzon, we have found Inbound PR to be the most effective and strategic method of communications. This book, is yet again, another articulate display of Iliyana's expertise and insights and leads the way in educating us all on the power of digital marketing and communications.

adriano tagliarina

Adriano Tagliarina

CEO, Owner of TRIALTA GmbH

Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you! 

britta schloemer

Britta Schloemer

Founder & CEO of Thought Leader Systems GmbH

Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!

dan tyre

Dan Tyre

Director at HubSpot

Iliyana is a delightful overachiever who is a blast to work with. Diligent, smart, insightful, always on the go, Iliyana makes the most boring meeting short & to the point. She has a great sense of humor, understands how to focus on priorities, is a good communicator and is very effective. Her nickname is "The Machine" because of all the great things that she does. A great HubSpotter for many years and a pioneer of the Inbound Revolution.

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Gini Dietrich

CEO of Arment Dietrich; founder and author of Spin Sucks

The PR industry is ripe for disruption. It wasn't all that long ago that the web forced us to reinvent ourselves. It's time again. International PR organizations have called for the death of metrics that don't make business sense, such as media impressions and advertising equivalencies. Smart business leaders have called for metrics, as they relate to real organizational growth. We've been able to add tactics, such as owned and shared media that allow us to prove we are an investment, not an expense, and that we do drive revenue. Yet, because we hate numbers, we have a difficult time drawing the correlation between our work and sales numbers. What Iliyana Stareva preaches with Inbound PRwill get us there. Not only is it something we define, highlight, and amplify, it allows for the all-encompassing return-on-investment. 

robbie mcfarlane

Robbie McFarlane

Team Lead Customer Success at HubSpot

One of the most productive people I've ever met, Iliyana is a wealth of knowledge, ability and ambition. She's an accomplished speaker, thought leader, author and contributor to PR & Inbound consulting. Her determination is infectious, helping to lift the levels of those who interact with her.

steven loepfe

Steven Loepfe

Foudner at Storylead

Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!

Hire Iliyana as Your Consultant or Trainer!

Iliyana has worked with hundreds of businesses to double or triple their revenue through inbound. She's efficient at consulting and training companies adopt Inbound PR, build a Customer Success practice and use a solid Project Management framework as well. Iliyana is here to help!

View Iliyana's Consulting Services

The Latest Posts from Iliyana's Blog

The Importance of Knowing Your Work Style

The Importance of Knowing Your Work Style

When you start a new job, join a new company or a new team, others need to understand how you work.  The earlier you get to know the people you will be closely working with and the earlier they get to know you, the smoother your work collaboration...

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What Was Hot on Iliyana's Blog in 2022

What Was Hot on Iliyana's Blog in 2022

Even though I didn't write much here last year (although I had great intentions but ended up writing a book), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here.  I will use...

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Reflecting on 2022 - Can Women Really Have it All?

Reflecting on 2022 - Can Women Really Have it All?

This post might be controversial for many. Some might agree. I'm sure many others will not. This post is also very vulnerable and personal. It's my take on the much-debated question if women can have it all - career and kids - reflecting on how 2022...

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Want to talk?


I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me