Content Marketing has been around for quite some time.
We use it in inbound marketing, we use it in inbound PR, we use it in internal communication, we use it any time we need to interact with an audience.
Content has become a business asset.
In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.
I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today.
You can take a look at the full image below but I to run through some of the key statistics from my point of view.
My key learning from these is that there's a correlation between the measurement of ROI and the proficiency in technology - marketers are not that confident at the latter which impedes them from truly measuring the impact of their methods. Technology is an enabler and marketers need to get to grips with it to do their jobs even better.
Check out all the stats below - some might surprise you!
How much do you invest in content marketing?