Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.
I've just finished reading the 2018-2019 State of Digital Transformation report which clearly illustrates how disruptive technologies continue to impact organisations and markets and how digital transformation as responsibility is moving beyond IT and is maturing into an enterprise-wide movement but there's still a lot of work to be done.
As the report describes, digital transformation means modernising how companies work and compete and helping them effectively adapt and grow in an evolving digital economy where customer experience (CX), employee experience (EX) and organisational culture are the clear drivers that empower and accelerate change, growth, and innovation.
Let's take a look at some of the key findings that stood out to me while reading the report.
The report identifies 7 priorities for companies that want to accelerate digital transformation maturity and success:
It's interesting to see how digital transformation is becoming top of mind for many organisations but organisational buy-in still remains a key challenge.
People are afraid of change but fear only holds us back.
Companies and leaders need to act now because otherwise they will lose out on opportunities to grow or just become laggards in a world that's moving fast by nature.
Are you an early adoptor or a laggard?