PR Pros and Coffee

A research by Dunkin’ Donuts and CareerBuilder shows the PR industry is the 4^th most caffeinated industry in the world! Apparently PR professionals rely a lot on coffee throughout the workday to keep their productivity and increase their energy and motivation, with 63% having two cups or more and 28% drinking three cups or more a day. How interesting!

These results come from the US, but in my opinion they’re transferrable to the rest of the world. However, with one exception – the UK, where tea seems to be very, very popular. For example, at the PR office where I work now half of the team drink tea and no coffee – that’s certainly impressive, don’t you think?

I am a coffee addict; I love the smell and the warmth! But I’ve been trying to reduce the amount of coffee I have a day and to choose decaf instead whenever possible. I guess that’s what many PR pros have been doing during the past 12 months too, because last year the PR industry was not the forth, but the second most caffeinated industry!

Does this make PR a stressful profession? I’ll leave that for you to decide. 

(Click on the infographic for a larger view)

Are you a coffee addict? Does coffee help you be more productive? 

Source: visual.ly

Image courtesy of zirconicusso / FreeDigitalPhotos.net