Iliyana's Blog

PR Pros and Coffee

[fa icon="calendar"] 06-Oct-2012 11:10:00 / by Iliyana Stareva

A research by Dunkin’ Donuts and CareerBuilder shows the PR industry is the 4th most caffeinated industry in the world! Apparently PR professionals rely a lot on coffee throughout the workday to keep their productivity and increase their energy and motivation, with 63% having two cups or more and 28% drinking three cups or more a day. How interesting!

These results come from the US, but in my opinion they’re transferrable to the rest of the world. However, with one exception – the UK, where tea seems to be very, very popular. For example, at the PR office where I work now half of the team drink tea and no coffee – that’s certainly impressive, don’t you think?

I am a coffee addict; I love the smell and the warmth! But I’ve been trying to reduce the amount of coffee I have a day and to choose decaf instead whenever possible. I guess that’s what many PR pros have been doing during the past 12 months too, because last year the PR industry was not the forth, but the second most caffeinated industry!

Does this make PR a stressful profession? I’ll leave that for you to decide. 

(Click on the infographic for a larger view)

 

Are you a coffee addict? Does coffee help you be more productive? 

 

Source: visual.ly

Image courtesy of zirconicusso / FreeDigitalPhotos.net

Topics: Public Relations

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is the EMEA Lead for Customer Health at ServiceNow. Before that, she's held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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