PR is becoming a very competitive industry. The chase for talent is tremendous.
Being successful at university guarantees you a good degree, which is the first thing you need to be considered for a PR job.
Bear in mind that many PR agencies have started looking for talent with diverse backgrounds, so not necessarily people with PR degrees, but from more specialist areas such as finance or even healthcare.
For example, I didn’t study PR. I hold a degree in International Business, but I still pursued a career in PR – and I got it. It wasn’t easy, but I laid the ground while at university. That’s where success starts.
Based on my experiences, I would like to pass on my advice to you how to excel as a PR student and help you set the basis for a successful career in public relations.
Following are the nine things you should do to be a great PR student in addition to studying the materials and passing the exams.
Is there anything else you would like to add?
To help you tick point No. 2 off, here’s my personal recommendation of PR and business books that I have read and that have helped me during university and in my career. Download the free book recommendations guide by clicking on this image: