Through my experience as an agency consultant at HubSpot, I've found that every agency has different sales, service and account management processes. Unfortunately, many don't even have processes which is, put simply, bad business practice (or no business practice?).
Don't believe me?
I'll give you the hard facts.
We recently surveyed over 1,400 agency professionals from around the world to uncover the biggest sales challenges and published those in a new report called 2019 State of Agency Selling.
Through this survey, we found that 46% of agencies only have a somewhat defined sales process, while the next largest group of 31% doesn't have a defined sales process at all.
Perhaps that's why the sales cycle for 50% of all agencies is between 31 to 90 days and 70% of agencies don't win more than 1-3 clients per month. Of course, some prospective clients - especially enterprise-level - do require more time but overall a well-defined sales process can help you move the needled on new business a lot faster.
Here are the rest of the stats that caught my eye:
I recommend checking out the report for all the data and also for some tips from our top HubSpot partner agencies on their new business strategies.
How does your agency benchmark?