It's almost Halloween and pretty much everyone is talking or writing about it.
So I thought some newsjacking wouldn't be such a bad idea. (If you don't know what newsjacking is, take a look at this extensive piece.)
I also know that you love facts and infographics so I think you'll like today's post.
Now, Halloween is a scary time not just because of zombies but because we realise that the year is almost over. That's particularly worrying for marketers and agency people who are looking at both closing the year successfully with clients but also setting a thoughtful plan for the next year.
Creating such a plan, though, requires research and informed decisions.
The way we make informed decisions is by analysing the data, looking for trends and figuring out what the future of marketing might hold.
That also includes not being scared to try new things and retire things that don't work.
You see, I'm a huge fan of Square2Marketing - the first HubSpot Diamond Partner Agency. If you are not following their blog, do so now! I learn from every new article.
We have them to thank for today's Halloween marketing infographic that I wanted to share with you to help you plan for next year.
The point Square2Marketing make with this piece is that B2B buyers have changed (and I'd argue all buyers); they are way more sophisticated and empowered with a bunch of devices, apps and constant online access so that they can make decisions based on their own research without having to speak to a sales person. And they do that on their own time, they really don't want to nor do they like being interrupted. For example, 90% of them never respond to cold outreach.
On top of that, up to 17 people are involved in making a purchase decision and can influence it! Reaching them all is hard work, right marketers?
I don't want to spoil the rest for you so I'll leave you with the infographic that not only includes the scary facts but also seven survival tips!
Happy Halloween!