---
title: 6 Scary Marketing Stats You Can't Miss This Halloween
description: With Halloween just around the corner, we are starting to do our marketing planning for next year. Here are 6 scary stats and 7 survival tips to prepare you.
image: http://www.iliyanastareva.com/hubfs/Halloween_marketing_stats.jpg
---

[**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/)

[BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/)

[Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com)

## Iliyana's Blog

## [6 Scary Marketing Stats You Can't Miss This Halloween](https://www.iliyanastareva.com/blog/6-scary-marketing-stats)

 [fa icon="calendar"] 18-Oct-2016 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

- [Tweet](https://twitter.com/share)

![Halloween_marketing_stats.jpg](http://www.iliyanastareva.com/hs-fs/hubfs/Halloween_marketing_stats.jpg?width=700&height=300&name=Halloween_marketing_stats.jpg)

It's almost Halloween and pretty much everyone is talking or writing about it.

So I thought some newsjacking wouldn't be such a bad idea. (If you don't know what newsjacking is, take a look at [this extensive piece](http://blog.hubspot.com/blog/tabid/6307/bid/32983/The-Inbound-Marketer-s-Complete-Guide-to-Newsjacking.aspx).)

I also know that you love facts and infographics so I think you'll like today's post.

Now, Halloween is a scary time not just because of zombies but because we realise that the year is almost over. That's particularly worrying for marketers and agency people who are looking at both closing the year successfully with clients but also setting a thoughtful plan for the next year. 

Creating such a plan, though, requires research and informed decisions. 

The way we make informed decisions is by analysing the data, looking for trends and figuring out what the future of marketing might hold. 

That also includes not being scared to try new things and retire things that don't work. 

You see, I'm a huge fan of [Square2Marketing](https://www.square2marketing.com/) - the first HubSpot Diamond Partner Agency. If you are not following their blog, do so now! I learn from every new article. 

We have them to thank for today's [Halloween marketing infographic](https://www.square2marketing.com/blog/6-scary-stats-about-marketing-7-tips-for-survival-infographic) that I wanted to share with you to help you plan for next year. 

The point Square2Marketing make with this piece is that B2B buyers have changed (and I'd argue all buyers); they are way more sophisticated and empowered with a bunch of devices, apps and constant online access so that they can make decisions based on their own research without having to speak to a sales person. And they do that on their own time, they really don't want to nor do they like being interrupted. For example, 90% of them never respond to cold outreach. 

On top of that, up to 17 people are involved in making a purchase decision and can influence it! Reaching them all is hard work, right marketers? 

I don't want to spoil the rest for you so I'll leave you with the infographic that not only includes the scary facts but also seven survival tips! 

Happy Halloween!

## 6 Scary Marketing Facts and 7 Survival Tips:  

![Scare2Marketing_6_Frightening_Facts_About_B2B_Marketing_Infographic.jpg](https://www.iliyanastareva.com/hs-fs/hubfs/Scare2Marketing_6_Frightening_Facts_About_B2B_Marketing_Infographic.jpg?width=711&height=3404&name=Scare2Marketing_6_Frightening_Facts_About_B2B_Marketing_Infographic.jpg)

 

 Topics: [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing)

![Iliyana Stareva](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva_3.png?width=100&height=100&name=Iliyana%20Stareva_3.png)

#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

[[fa icon="linkedin-square"]](https://www.linkedin.com/in/iliyanastareva) [[fa icon="twitter-square"]](https://twitter.com/iliyanastareva)

### Subscribe here!

[![New call-to-action](https://no-cache.hubspot.com/cta/default/462269/4f708c5b-6250-404f-94e1-bce18457982a.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/4f708c5b-6250-404f-94e1-bce18457982a)

[![New call-to-action](https://no-cache.hubspot.com/cta/default/462269/4559034a-7e77-4b6f-95c5-25ed8ff61f30.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/4559034a-7e77-4b6f-95c5-25ed8ff61f30)

- Recent
- Popular
- Categories

### Lists by Topic

- [Public Relations (157)](https://www.iliyanastareva.com/blog/topic/public-relations)
- [Social Media (98)](https://www.iliyanastareva.com/blog/topic/social-media)
- [Inbound PR (69)](https://www.iliyanastareva.com/blog/topic/inbound-pr)
- [Brands and Business (67)](https://www.iliyanastareva.com/blog/topic/brands-and-business)
- [Career (54)](https://www.iliyanastareva.com/blog/topic/career)
- [Inbound Marketing (53)](https://www.iliyanastareva.com/blog/topic/inbound-marketing)
- [Marketing (52)](https://www.iliyanastareva.com/blog/topic/marketing)
- [Personal Development (45)](https://www.iliyanastareva.com/blog/topic/personal-development)
- [Leadership (33)](https://www.iliyanastareva.com/blog/topic/leadership)
- [Sustainability (31)](https://www.iliyanastareva.com/blog/topic/sustainability)
- [Customer Success (29)](https://www.iliyanastareva.com/blog/topic/customer-success)
- [Customer Experience (25)](https://www.iliyanastareva.com/blog/topic/customer-experience)
- [Project Management (21)](https://www.iliyanastareva.com/blog/topic/project-management)
- [Agencies (20)](https://www.iliyanastareva.com/blog/topic/agencies)
- [Artificial Intelligence (20)](https://www.iliyanastareva.com/blog/topic/artificial-intelligence)
- [Blogging (19)](https://www.iliyanastareva.com/blog/topic/blogging)
- [Storytelling (17)](https://www.iliyanastareva.com/blog/topic/storytelling)
- [AI (16)](https://www.iliyanastareva.com/blog/topic/ai)
- [Creative Campaigns (16)](https://www.iliyanastareva.com/blog/topic/creative-campaigns)
- [Technology (15)](https://www.iliyanastareva.com/blog/topic/technology)
- [University Experience (11)](https://www.iliyanastareva.com/blog/topic/university-experience)
- [Program Management (10)](https://www.iliyanastareva.com/blog/topic/program-management)
- [Content Marketing (9)](https://www.iliyanastareva.com/blog/topic/content-marketing)
- [Writing (8)](https://www.iliyanastareva.com/blog/topic/writing)
- [Growth (7)](https://www.iliyanastareva.com/blog/topic/growth)
- [Internal Communication (5)](https://www.iliyanastareva.com/blog/topic/internal-communication)
- [SaaS (5)](https://www.iliyanastareva.com/blog/topic/saas)
- [Books (3)](https://www.iliyanastareva.com/blog/topic/books)
- [Cultural Differences in Business (3)](https://www.iliyanastareva.com/blog/topic/cultural-differences-in-business)
- [Work Experience (3)](https://www.iliyanastareva.com/blog/topic/work-experience)
- [Fashion (2)](https://www.iliyanastareva.com/blog/topic/fashion)
- [Startups (2)](https://www.iliyanastareva.com/blog/topic/startups)
- [Zero-waste (2)](https://www.iliyanastareva.com/blog/topic/zero-waste)
- [Channel Business (1)](https://www.iliyanastareva.com/blog/topic/channel-business)
- [Consulting (1)](https://www.iliyanastareva.com/blog/topic/consulting)
- [General (1)](https://www.iliyanastareva.com/blog/topic/general)
- [IT (1)](https://www.iliyanastareva.com/blog/topic/it)
- [Money mastering (1)](https://www.iliyanastareva.com/blog/topic/money-mastering)
- [Partner Program (1)](https://www.iliyanastareva.com/blog/topic/partner-program)
- [Women in Tech (1)](https://www.iliyanastareva.com/blog/topic/women-in-tech)

[see all](https://www.iliyanastareva.com/blog/6-scary-marketing-stats#)

### Get Social

<https://twitter.com/Inbound_PR_Book><https://www.instagram.com/inbound_pr>

[![inbound-pr-winner-new-pr-books](https://www.iliyanastareva.com/hs-fs/hubfs/new-pr-books.png?width=300&name=new-pr-books.png "inbound-pr-winner-new-pr-books")](https://bookauthority.org/books/new-pr-books)

[![Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg](//cdn2.hubspot.net/hub/462269/file-2296080612-jpg/Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg?width=1483&name=Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg "Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg")](http://www.stimsonsarah.com/2014/10/08/50-pr-blogs-chosen-graduates/)

### Posts by Topic

- [Public Relations (157)](https://www.iliyanastareva.com/blog/topic/public-relations)
- [Social Media (98)](https://www.iliyanastareva.com/blog/topic/social-media)
- [Inbound PR (69)](https://www.iliyanastareva.com/blog/topic/inbound-pr)
- [Brands and Business (67)](https://www.iliyanastareva.com/blog/topic/brands-and-business)
- [Career (54)](https://www.iliyanastareva.com/blog/topic/career)
- [Inbound Marketing (53)](https://www.iliyanastareva.com/blog/topic/inbound-marketing)
- [Marketing (52)](https://www.iliyanastareva.com/blog/topic/marketing)
- [Personal Development (45)](https://www.iliyanastareva.com/blog/topic/personal-development)
- [Leadership (33)](https://www.iliyanastareva.com/blog/topic/leadership)
- [Sustainability (31)](https://www.iliyanastareva.com/blog/topic/sustainability)
- [Customer Success (29)](https://www.iliyanastareva.com/blog/topic/customer-success)
- [Customer Experience (25)](https://www.iliyanastareva.com/blog/topic/customer-experience)
- [Project Management (21)](https://www.iliyanastareva.com/blog/topic/project-management)
- [Agencies (20)](https://www.iliyanastareva.com/blog/topic/agencies)
- [Artificial Intelligence (20)](https://www.iliyanastareva.com/blog/topic/artificial-intelligence)
- [Blogging (19)](https://www.iliyanastareva.com/blog/topic/blogging)
- [Storytelling (17)](https://www.iliyanastareva.com/blog/topic/storytelling)
- [AI (16)](https://www.iliyanastareva.com/blog/topic/ai)
- [Creative Campaigns (16)](https://www.iliyanastareva.com/blog/topic/creative-campaigns)
- [Technology (15)](https://www.iliyanastareva.com/blog/topic/technology)
- [University Experience (11)](https://www.iliyanastareva.com/blog/topic/university-experience)
- [Program Management (10)](https://www.iliyanastareva.com/blog/topic/program-management)
- [Content Marketing (9)](https://www.iliyanastareva.com/blog/topic/content-marketing)
- [Writing (8)](https://www.iliyanastareva.com/blog/topic/writing)
- [Growth (7)](https://www.iliyanastareva.com/blog/topic/growth)
- [Internal Communication (5)](https://www.iliyanastareva.com/blog/topic/internal-communication)
- [SaaS (5)](https://www.iliyanastareva.com/blog/topic/saas)
- [Books (3)](https://www.iliyanastareva.com/blog/topic/books)
- [Cultural Differences in Business (3)](https://www.iliyanastareva.com/blog/topic/cultural-differences-in-business)
- [Work Experience (3)](https://www.iliyanastareva.com/blog/topic/work-experience)
- [Fashion (2)](https://www.iliyanastareva.com/blog/topic/fashion)
- [Startups (2)](https://www.iliyanastareva.com/blog/topic/startups)
- [Zero-waste (2)](https://www.iliyanastareva.com/blog/topic/zero-waste)
- [Channel Business (1)](https://www.iliyanastareva.com/blog/topic/channel-business)
- [Consulting (1)](https://www.iliyanastareva.com/blog/topic/consulting)
- [General (1)](https://www.iliyanastareva.com/blog/topic/general)
- [IT (1)](https://www.iliyanastareva.com/blog/topic/it)
- [Money mastering (1)](https://www.iliyanastareva.com/blog/topic/money-mastering)
- [Partner Program (1)](https://www.iliyanastareva.com/blog/topic/partner-program)
- [Women in Tech (1)](https://www.iliyanastareva.com/blog/topic/women-in-tech)

[see all](https://www.iliyanastareva.com/blog/6-scary-marketing-stats#)

### Popular Posts

[![Public Relations Today](https://widget.aggregage.com/images/publicrelationstoday/badge-125x125.png "Public Relations Today")](https://www.publicrelationstoday.com/%26source=inbound-pr)

[How To](https://www.publicrelationstoday.com/how-to/) [Publicity](https://www.publicrelationstoday.com/publicity/) [Digital PR](https://www.publicrelationstoday.com/digital-pr/) [Media Relations](https://www.publicrelationstoday.com/media-relations/) [Strategy](https://www.publicrelationstoday.com/strategy/) [More >>](https://www.publicrelationstoday.com/?cmd=view-more-keywords&source=inbound-pr#concepts)

## Want to talk?

![Iliyana Stareva headshot](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva%20headshot.png?width=150&height=165&name=Iliyana%20Stareva%20headshot.png "Iliyana Stareva headshot")

[**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/)

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

[![Contact Me](https://no-cache.hubspot.com/cta/default/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3)

[**](https://www.iliyanastareva.com/blog/6-scary-marketing-stats#)

Iliyana Stareva