What would make you change
That’s what Lufthansa is currently trying to find out by encouraging Swedish citizens to change their names to Klaus-Heidi (a fusion between two very German names). The prize? A brand new life in Berlin. Doesn’t sound bad at all, does it?
Here’s what one lucky Swedish citizen would get, if he or she changed his or her name to Klaus-Heidi:
If you feel that changing your name is too drastic, but still want to explore Lufthansa, the German airline offers 200 SEK travel discount, or a voucher worth 500 SEK for those who change their name to Klaus-Heidi on Facebook.
Now that’s what I call out-of-the-box thinking, wouldn’t you say?
The PR campaign has apparently created quite a lot of buzz in the online space and according to PR examples, more than 300 people have already inquired about changing their name on the Swedish government website. I am really curious to see if someone is really going to do it. Nevertheless, the campaign has already brought a lot of attention to Lufthansa and its destinations, so it has effectively fulfilled its purpose.
What would make you change your name?