Do you know how hard it is to run a marketing agency?
If you don't run one, you probably don't know.
I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.
From thinking about where the next new client is going to come from to filling that open account manager role, these are some of the endless thoughts that go through agency owners' heads.
But what's even harder is that there is no one-size-fits-all playbook that has all the answers. The only way agencies learn is from their own experiences or from those of other agencies.
That agency-to-agency learning is what we try to facilitate for our agency partners at HubSpot because we know how valuable it is for them which is why I'm excited that we launched the Marketing Agency Growth Report just last week - a survey of over 1,000 agencies on their top challenges and provided solutions to them from experts in the field.
Today, I want to share with you my key learnings from the benchmark data.
As I said in the beginning, running an agency is no easy feat.
But now that you know about the major pain points of other agencies, I suggest reading the full report. It includes even more benchmark data on how agencies price and package, create new business practices, manage clients, handle hiring and financial metrics but most importantly essays, from industry experts who help agency owners build better businesses every day that will give you tips on how to solve particular challenges you may face.
What are your biggest agency challenges?