As someone who has become
The infographic illustrates how barely recognisable today’s PR industry is in comparison to just a decade ago. Technology seems to have played a significant role into this development. We no longer use fax machines, we use e-mails; we don’t wait for user’s feedback anymore, it comes directly to us all the time via social media. Do you see? Technology is in all of this.
Which makes me wonder: has technology changed the practice into a more positive direction or the contrary? Because as you can see, it is gadgets like laptops and smartphones and channels like social media that have pushed society (and PRs) towards a new type of communications – a mobile one, an always-on one. What happened to face-to-face communication? Of course, such interactions are still crucial, but we must admit their frequency has decreased massively. Is that good or bad?
Tough question, I know... And there’s no easy or straightforward answer.
Then again, technology has offered us so much! It has opened up a whole new world of communications on a global scale and has certainly made our lives easier in many ways – PRs can now just google the name of a journalist on their mobile, find his/her Twitter and tweet him/her then and there. Isn’t that great!?
Have a look at the infographic below for a summary of what role technology has played into the world of PR.
I would love to hear your thoughts: did technology destroy or regenerate the practice?
Infographic by Inkhouse
Image courtesy of thanunkorn/FreeDigitalPhotos.net