Studies have shown that our brains are more engaged by storytelling rather than hard facts, sometimes by up to 22 times.
In content marketing, telling stories has become a more and more sought out method.
That's because making a personal connection rather than pushy sales and marketing tactics works better when you want to generate new business or engage your customers.
Not to mention that in our information overload era your biggest struggle as a marketer is the fight for attention. There's too much noise out there. It's close to impossible to stand out, especially when people's attention spans are shorter than those of a gold fish - only 8 seconds...
Creating break through stories, though, is both an art and a science. You need the science and the data to tell you what your strategy should be around storytelling in terms of narratives and content types, and you need the art to be able to craft a storyline that sticks.
We'll look at both today.
Let's start with the science of storytelling.
I like to rely on research and data so here I'm going to show you an infographic from one spot that has a ton of helpful information.
You can see all details below, however, this is what you should be paying attention to:
Take a look at all the numbers and details in this infographic.
Looking at the science allows you to plan for the type of stories you want to create and the important details you need to consider before you start developing your story.
The tricky part after that is the actual storytelling. You almost have to be a creative writer to craft a compelling story that will engage the audience.
Here an infographic from the CMA helps us.
Take a closer look at the details in the infographic. I do suggest printing it out and looking through the tips every time you have to write a storyline.
How do you tell great stories?