Book contributions: 

Chapter 27 for #FuturePRoof: Practising inbound PR: how comms teams can practise what they preach 



Voted: 50 PR blogs chosen by graduates

Voted: Top 10 PR blogs in the UK

Recognised as a "PR Superhero"

Recognised as "one of the most driven people that you'll ever meet on the internet"

My career path as a case study on the Plymouth University website

My concept Inbound PR among the areas of change for PR in 2016

Recommeded PR blog in PR Careers

Among the 35 PR pros on Twitter that you should follow


Interviews & Spotlights:

May 2018: Book to blog: Iliyana Stareva's story on

May 2018: Women Crush Wednesday Interview on Siopaella

April 2018: Interview for the launch of the Inbound PR book on the Shaun Tabatt Show

March 2018: Top Tips for PR Pros to Build and Foster Relationships with Journalists in Prowly Magazine

November 2016: 3 in 3 Interview about INBOUND16 with Moby Siddique from Sydney, Australia

November 2016: Key tip with 56 other INBOUND16 speakers in Venngage's infographic on How to Handle Negative Feedback 

November 2016: Key tip with 15 other professionals in Prowly Magazine on How to Measure the Success of Your Content Marketing Efforts

September 2016: What I Read and How I Learn for the INBOUND blog


Press, Coverage and Guest Posts:

November 2017: Technology and PR: What's Changed Over the Years for the Industry in Prowly Magazine

November 2017: The Future of PR is Inbound for futureofPR 

November 2017: Your Inbound Methodology & Tool Stack in Prowly Magazine

August 2017: Outbound vs. Inbound PR: Why We Need a Mindset Change in Prowly Magazine

June 2017:  How Can Brands Earn Trust in the Fake News Era in Prowly Magazine

April 2017: Why (and how) you should be doing Inbound PR by Spitfire Inbound

January 2017:  Traditional PR is broken in ThinkGrowth

November 2016: Iliyana Stareva on Why Inbound PR is the Future of PR by Niswey

June 2014: Spin Sucks: It’s a marathon, not a sprint in Behind the Spin (the leading UK online magazine for PR students and young professionals)

February 2014: Visual content is king in Behind the Spin (the leading UK online magazine for PR students and young professionals)

August 2013: Beyond buzzwords: social media and business sustainability in Behind the Spin (the leading UK online magazine for PR students and young professionals)

November 2012: My dissertation in a picture in Behind the Spin (the leading UK online magazine for PR students and young professionals)




My article for Hop Online:

December 2015: Why Startups Should Ditch Traditional PR and Focus on Inbound PR 


My article for Spin Sucks:

November 2015: How to Build an Inbound PR Campaign


My article for All Things IC:

March 2014: A look at social media for sustainability


My article for Sustainly:

March 2014: How Social Media Communications Can Drive Business Sustainability Value


My articles for Muddywall (online social media magazine):

June 2014: How to become a break through storyteller #Infographic

November 2013: Tips for creating the perfect LinkedIn status update

October 2013: Everything you need to know to get started on LinkedIn #infographic

August 2013: Social Media for Sustainability Communications – Best Practice Guide #Infographic 

February 2013: How to use Google Reader to find content

February 2013: How to choose the right social media networks for your business

February 2013: The link between PR and social media

January 2013: FaceWash App Review – Cleaning up your Facebook profile

January 2013: 8 reasons why you should start creating infographics

January 2013: 60 top social media stats to guide your marketing decisions

January 2013: Key trends in digital marketing to watch out for in 2013

January 2013: 5 essential steps for a popular Facebook page

January 2013: 9 social media mistakes to avoid in 2013

January 2013: Five unforgettable 2012 viral campaigns

December 2012: Why visual social media content is the new black

December 2012: Google+ Communities: what you need to know

December 2012: 5 great ways to make better use of your Facebook page

December 2012: 6 tips to optimise your Pinterest business page

December 2012: How negative social media reviews can also be positive

December 2012: How to create an automated direct message on Twitter

December 2012: What can we learn from these social media PR disasters?

December 2012: What is Pinterest and why should it be part of your marketing efforts

December 2012: Everything you need to know to run a successful Facebook competition

November 2012: How to use Pingraphy to schedule your Pinterest pins

November 2012: How to make use of LinkedIn answers to build your reputations

November 2012: Social media – can you measure it?

November 2012: New research revelas UK businesses are becoming more social

November 2012: Why your business needs a content marketing strategy

November 2012: Is Friday a good day to launch your social media campaign?

November 2012: The benefits of social media for B2B

November 2012: How can social media help your business

November 2012: Why you should consider LinkedIn advertising

November 2012: Social media – where to start

November 2012: Engaging on Twitter – 5 tips to get your brand noticed


My blog posts for Brandzeichen:

January 2014: The Year 2013 on YouTube & Twitter (for the German version click here)

October 2013: BELOONG – even for communications agencies? (for the German version click here)

July 2013: To pin or not to pin, that is the question (written with my colleague Patrik Hülsmann; for the German version click here

May 2013: Buzz word “Native Advertising” What is that supposed to mean? (for the German version click here)


My blog posts for Montpellier Public Relations

January 2013: Get the picture? How to make Pinterest work for your business

January 2013: 25 amazing LinkedIn stats you can’t miss!

January 2013: PR – fit for the future?

December 2012: 2013 Top Social Media Tips from the Montpellier PR Team

December 2012: 2013 Top PR Tips from the Montpellier PR Team

December 2012: UK businesses need to get online or lose out!

November 2012: The PR industry must adapt and model itself for a new social order

November 2012: Is Facebook pulling rank on you?


My blog posts for bluestone360 academy:

July 2012: Social Media? Yes, please!

August 2012: The growing importance of Digital Communication in the UK

October 2012: Did you know?


My blog posts for Social Media Team:

November 2012: Tipps zur optimalen LinkedIn Nutzung (was #3 in the top 10 blog posts ranking for 2012)

September 2011: Dialogorientierte Strategien zum Kundenservice in Social Media

September 2011: Vorteile durch die Nutzung von F-Commerce

August 2011: Social Media Potenziale für Arztpraxen

August 2011: Mobiles Web – eine neue Evolution?

August 2011: Warum Social CRM maßgeblich für Unternehmen ist

August 2011: Die Facebook-Präsenz deutscher Marken

July 2011: Werben oder Nichtwerben in den Printmedien, das ist hier die Frage

July 2011: Die Entwicklung von Google+ in Zahlen und Fakten


July 2011: A guest blog post for bjoerntantau – Zahlen und Fakten ueber den Fortschritt von Google Plus


I even made the papers at the very beginning of my career!