Iliyana Stareva is a highly versatile professional with expertise in PR, Marketing, SaaS, Customer Success, Channel Programs and PMO Leadership. She is the author of Inbound PR - the book that is transforming the PR industry - and co-author of Money Mastering, aiming to teach basic financial literacy to everyone. She is currently Chief of Staff to the EMEA President at ServiceNow. Iliyana is also a keynote speaker and a consultant for fast-growing companies eager to transform in the age of digital disruption. In her varied, global or EMEA-wide roles in PR agencies, HubSpot, Cisco and ServiceNow she's led major customer and partner engagements as well as global, cross-functional initiatives and change management programs. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.