--- title: I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. | Marketing (6) description: Marketing | Insights on AI in Customer Success, post-sales operating models, and leadership. Written by a senior SaaS executive who builds the systems, not just the strategy. (6) --- [**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/) [BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) [Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com) ## Iliyana's Blog [![](https://www.iliyanastareva.com/hubfs/How%20Your%20Blog%20Posts%20Can%20Earn%20Better%20Inbound%20Links.jpg) ](https://www.iliyanastareva.com/blog/how-your-blog-posts-can-earn-better-inbound-links) ## [How Your Blog Posts Can Earn Better Inbound Links](https://www.iliyanastareva.com/blog/how-your-blog-posts-can-earn-better-inbound-links) [fa icon="calendar'] 18-Jul-2017 10:00:00 / by [Joseph Payne](https://www.iliyanastareva.com/blog/author/joseph-payne) posted in [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing), [Blogging](https://www.iliyanastareva.com/blog/topic/blogging) [[fa icon="comment"] 1 Comment](https://www.iliyanastareva.com/blog/how-your-blog-posts-can-earn-better-inbound-links#comments-listing) ** *This is a guest post by Joseph Payne from CouponsMonk. * From research to playing with words, you make efforts on each and every blog posts. But do you earn enough inbound links on it? Does your hard work pay off? Be it an article or video content in blog posts, earning inbound links is a prerequisite to succeed in SEO. This is one of the best ways to drive traffic to your website and engage readers. But most of the marketers lag behind in [creating attractive content](https://www.iliyanastareva.com/blog/how-to-create-content-that-fascinates).  Content is a crucial thing that can either make or break your marketing strategy. In order to survive in this cut-throat competition, it becomes part and parcel to focus on content creation.  It’s time for you to craft blog posts in such a way that it drives skyrocket traffic to your site. As a result, it would greatly impact your marketing strategy, improving your brand values and your SEO ranking.  Getting smart with the strategy simply means understanding your audience thoroughly and creating content accordingly. When content is created while considering the audience, then i's apparent that you can significantly engage readers.  Here are some key ideas to take into consideration when revamping your content marketing strategy in such a way that it can earn better inbound links. ## 5 Types of Blog Posts That Earn Inbound Links [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/how-your-blog-posts-can-earn-better-inbound-links) [![](https://www.iliyanastareva.com/hubfs/The%20Future%20is%20all%20About%20Tech.jpg) ](https://www.iliyanastareva.com/blog/internet-trends-2017-the-future-is-all-about-tech) ## [Internet Trends 2017: The Future is all About Tech](https://www.iliyanastareva.com/blog/internet-trends-2017-the-future-is-all-about-tech) [fa icon="calendar'] 04-Jul-2017 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Social Media](https://www.iliyanastareva.com/blog/topic/social-media), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing), [Brands and Business](https://www.iliyanastareva.com/blog/topic/brands-and-business) [[fa icon="comment"] 4 Comments](https://www.iliyanastareva.com/blog/internet-trends-2017-the-future-is-all-about-tech#comments-listing) I've been looking at a lot of data lately.  Last week we dug into some [social media marketing numbers](https://www.iliyanastareva.com/blog/where-are-businesses-going-with-social-media-marketing), this week we'll go bigger and look at some of the major [internet trends from Mary Meeker's latest report](http://dq756f9pzlyr3.cloudfront.net/file/Internet+Trends+2017+Report.pdf).  Let's start with a bit of a perspective. There are 3.4B global internet users. And there are about 7.5B people in the world. That's a penetration of 46%.  Is your head spinning? It certainly will be after we go through some of the major learnings I've picked out for you.  Let's get started.  [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/internet-trends-2017-the-future-is-all-about-tech) [![](https://www.iliyanastareva.com/hubfs/The%20Power%20of%20a%20Lot%20of%20Content.jpg) ](https://www.iliyanastareva.com/blog/your-business-is-doomed-without-a-lot-of-content) ## [Your Business is Doomed Without a Lot of Content](https://www.iliyanastareva.com/blog/your-business-is-doomed-without-a-lot-of-content) [fa icon="calendar'] 09-May-2017 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing) [[fa icon="comment"] 2 Comments](https://www.iliyanastareva.com/blog/your-business-is-doomed-without-a-lot-of-content#comments-listing) My start-up [Smile Arty](https://www.smilearty.ie/) has now been live for about three months.  Painful months. It was hard, really hard in the beginning. Things like getting the company registered, getting a bank account, setting up everything for accounting, revenue etc. were nerve-racking.  The one thing that was easy was the website and all the content.  I say easy because I have a PR background and I now work in inbound marketing so I didn't have to start learning any of this from scratch whereas the whole administrative thing for a new business was completely new to me. I have to say, though, in less than three months, content started working.  [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/your-business-is-doomed-without-a-lot-of-content) [![](https://www.iliyanastareva.com/hubfs/Lead%20Validation%20in%20Lead%20Generation.jpg) ](https://www.iliyanastareva.com/blog/lead-validation-lead-generation) ## [Where Does Lead Validation Fit With Your Lead Generation?](https://www.iliyanastareva.com/blog/lead-validation-lead-generation) [fa icon="calendar'] 11-Apr-2017 10:00:00 / by [Aaron Wittersheim](https://www.iliyanastareva.com/blog/author/aaron-wittersheim) posted in [Marketing](https://www.iliyanastareva.com/blog/topic/marketing) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/lead-validation-lead-generation#comments-listing) ***This is a guest poost by Aaron Wittersheim from [Straight North](https://www.straightnorth.com/).* Imagine you run a grocery store and one day you receive a box from a supplier containing 10 pieces of fruit — a mix of apples and oranges. If a customer shows up and asks for five oranges, will you be able to fill that order? You should know because you probably opened the box to find out how many of each fruit you received from the supplier. However, in the world of online marketing, not everyone is opening the box. Far too many companies assume that every conversion on their website is a potential sales lead — but the truth is, they’re not. Although many online marketers might believe that the number of conversions on their websites has a direct correlation to the number of sales leads they receive, the reality is that only about half of those conversions end up being sales leads. The rest typically are made up of job applications, customer service requests, incomplete form submissions and other interactions that aren’t really sales leads. By mixing the apples with the oranges, businesses waste time and resources chasing after oranges when what they really want are apples. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/lead-validation-lead-generation) [![](https://www.iliyanastareva.com/hubfs/Halloween_marketing_stats.jpg) ](https://www.iliyanastareva.com/blog/6-scary-marketing-stats) ## [6 Scary Marketing Stats You Can't Miss This Halloween](https://www.iliyanastareva.com/blog/6-scary-marketing-stats) [fa icon="calendar'] 18-Oct-2016 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/6-scary-marketing-stats#comments-listing) It's almost Halloween and pretty much everyone is talking or writing about it. So I thought some newsjacking wouldn't be such a bad idea. (If you don't know what newsjacking is, take a look at [this extensive piece](http://blog.hubspot.com/blog/tabid/6307/bid/32983/The-Inbound-Marketer-s-Complete-Guide-to-Newsjacking.aspx).) I also know that you love facts and infographics so I think you'll like today's post. Now, Halloween is a scary time not just because of zombies but because we realise that the year is almost over. That's particularly worrying for marketers and agency people who are looking at both closing the year successfully with clients but also setting a thoughtful plan for the next year.  Creating such a plan, though, requires research and informed decisions.  The way we make informed decisions is by analysing the data, looking for trends and figuring out what the future of marketing might hold.  That also includes not being scared to try new things and retire things that don't work.  [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/6-scary-marketing-stats) [[fa icon="angle-double-left"] Prev](https://www.iliyanastareva.com/blog/topic/marketing/page/5) [All posts](https://www.iliyanastareva.com/blog/all) [Next [fa icon="angle-double-right"]](https://www.iliyanastareva.com/blog/topic/marketing/page/7) ### Subscribe here! 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Get in touch with me and start the conversation. I'd love to hear from you. [![Contact Me](https://no-cache.hubspot.com/cta/default/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3) [**](https://www.iliyanastareva.com/blog/topic/marketing/page/6#) Iliyana Stareva