---
title: The Impact of Social Media on the PR Industry [Infographic]
description: An infographic representing the findings of a dissertation survey about social media's impact on the PR industry.
---

[I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. ](https://www.iliyanastareva.com/blog)

# [The Impact of Social Media on the PR Industry [Infographic]](https://www.iliyanastareva.com/blog/the-impact-of-social-media-on-the-pr-industry-survey-findings)

 Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) | 22-Sep-2012 11:10:00

I have finally found some time to write this <http://iliyanastareva.com/wp-content/uploads/2012/09/Dissertation-Iliyana-Stareva-SM-and-PR.jpg>blog post! I’ve been planning it since my [dissertation](http://iliyanastareva.com/dissertation-done-submitted/) results came out end of July; at first I wanted to just present the survey findings in a text form with lots of explanations, but then I thought, no, an infographic would be perfect. And here it is - my first infographic! It shows in a nice visual way what I found from the survey I conducted with PR professionals earlier this year.

In addition to the online questionnaire I also carried out interviews with PR pros from the UK, some of which I will post soon. So, stay tuned! (update: here's the first interview with Heather Yaxley.)

As for the dissertation, now it’s time to brag a little bit :P I was very happy about my result and the positive feedback I got – my mark was 75%, or a First as it’s called in the UK (for the ones unfamiliar with the UK grading system, here’s a simple [grade chart](http://www.studyinbritain.com/info/grade_conversion.asp)). I consider this an achievement, first because I don’t have much practical experience in Public Relations (or more precisely, didn’t have at the time), and second because I am not native in the language I wrote the dissertation in – English, which is just another foreign language for me.

As happy as I am, I still have a second dissertation to write and one more term back in Germany to finally finish my entire BA degree in International Business. Yes, I know how complicated it sounds…

So, getting to the point, below you’ll find the results of the online survey I conducted for the dissertation, which was entirely targeted at PR/Communications professionals (I have not included the participants’ profiling; however if you wish to have a look, just get in touch with me). Once again I would like to thank all survey (and interview) participants. I admit gathering enough questionnaire responses was one of the major difficulties of the project.

Again, the infographic below only shows a summary of the findings, the actual results are much more detailed and in-depth as all survey questions not only had pre-determined answer options, but also open-ended questions asking for explanations, more details and opinions. Nevertheless, the following should still give you some food for thought.

I would love to hear your thoughts on the findings as well as some feedback on the infographic design.

*(Click on the infographic for a larger view)*

<http://iliyanastareva.com/wp-content/uploads/2012/09/The-Impact-of-Social-Media-on-the-PR-Industry-Infographic.png>

 

 

 

Want to know more about social media’s impact on PR?

Get the book [here](http://www.amazon.co.uk/Social-Media-Rebirth-PR-Emergence/dp/3954891786/). The research was published as a book called "Social Media and the Rebirth of PR". [ Read it now](http://www.amazon.co.uk/Social-Media-Rebirth-PR-Emergence/dp/3954891786/)!

[View full post](https://www.iliyanastareva.com/blog/the-impact-of-social-media-on-the-pr-industry-survey-findings)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Iliyana Stareva"
  },
  "dateModified" : "2014-12-09T02:22:59.002Z",
  "datePublished" : "2012-09-22T11:10:00Z",
  "headline" : "The Impact of Social Media on the PR Industry [Infographic]",
  "image" : {
    "@type" : "ImageObject",
    "height" : 203,
    "url" : "http://cdn2.hubspot.net/hub/462269/file-2171355639-jpg/blog-files/dissertation-iliyana-stareva-sm-and-pr.jpg",
    "width" : 324
  },
  "mainEntityOfPage" : "https://www.iliyanastareva.com/blog/the-impact-of-social-media-on-the-pr-industry-survey-findings",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Iliyana's Blog"
  }
}
```