---
title: Drama, Action, Drama in a Brilliant Campaign
description: A brilliant promotional campaign representing shocking drama and action live on a small Belgian square.
---

[I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. ](https://www.iliyanastareva.com/blog)

# [Drama, Action, Drama in a Brilliant Campaign](https://www.iliyanastareva.com/blog/drama-action-drama-in-a-brilliant-campaign)

 Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) | 15-Apr-2012 10:41:00

More than 18 million views just on YouTube in only 4 days! Now that's viral!

I saw the querilla marketing campaign below the other day and I thought "WoW!" It's so cool and so good that I simply had to share it even if some of you might have already seen it. 

While watching, I was staring at the screen, no blinking, just staring at all the dramatic stunts: ambulance, fighting, half-naked girl, police, guns, shooting, blood, rugby players - absolute action happening live on a quiet square in a small Belgian town. 

When I saw the last few seconds, I was laughing like crazy, completely surprised by the unexpected outcome - turns out it's a promotional campaign by TNT. I was shocked, but imagine how shocked the people at the square were!

I don’t want to ruin it by talking too much, just watch it! It’s so worth it!

 

What was your reaction?

 

[View full post](https://www.iliyanastareva.com/blog/drama-action-drama-in-a-brilliant-campaign)

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